PODCAST: L&D as value creation centre – with Dr. Serena Gonsalves-Fersch.
In episode 18 of The Unforgettable Learning Podcast, Kate and Josh are joined by Dr. Serena Gonsalves-Fersch, recipient of the Colin Steed Award for Outstanding Contribution to Learning and global head of talent at Software One, for a masterclass in elevating L&D’s strategic impact.
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L&D as value creation centre – with Dr. Serena Gonsalves-Fersch.
In this thought-provoking episode of The Unforgettable Learning Podcast, Josh and Kate sit down with Dr. Serena Gonsalves Fersch, the recent recipient of the Colin Steed Award for Outstanding Contribution to Learning. Serena shares her groundbreaking approach to L&D, drawing on her knowledge as the Global Head of Talent at Software One and a doctorate holder in the future of corporate L&D
Serena challenges traditional L&D practices, advocating for a business-first mindset that ties every learning intervention directly to ROI. She discusses how her team has successfully linked business impact to training, reduced time to competency, and boosted retention rate over 18 months.
This conversation turns to the evolving role of L&D professionals in the age of freely accessible information. Serena argues for a shift from content creation to becoming strategic partners who understand the business context deeply. She emphasises the importance of aligning with talent acquisition, workforce planning, and overall business strategy.
Listeners will gain insights into building world-class learning organisations, the pitfalls of focusing solely on "happy sheets" and "bums on seats," and the need for L&D to position itself as a value creation centre rather than a cost centre. Serena also shares her vision of L&D leaders as framework providers, enabling psychological safety and fostering a growth mindset within organisations.
For L&D professionals looking to elevate their strategic impact and drive tangible business results, this episode offers a masterclass in reimagining the role of learning in the modern workplace.
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