Automotive learning strategy.
Significant shifts in the automotive industry are driving the need for a fresh approach to employee upskilling, onboarding and automotive learning strategy. In recent years, the automotive industry has been affected by major shifts in consumer behaviour, digital enablement and, of course, Covid-19, accelerating the move from ‘bricks to clicks’ online retail.
Fresh approaches to
automotive learning.
We can work with you to support value-creation throughout the customer lifecycle.
Your customers are your advocates no matter how long they own your product for. Their experience of aftersales and aftercare is an important aspect of their ownership and advocacy journey and a hallmark of your brand reputation. Does your automotive learning strategy address the full customer advocacy lifecycle?
We train after sales and customer service employees in the hard and soft skills needed to successfully develop and maintain brand ambassadors.
Toyota
European onboarding.
Sponge partnered with Toyota Motor Europe to revolutionise their onboarding process, creating an immersive, interactive video experience that embodies the company's "Customer First" ethos. This innovative solution addresses previous challenges of inconsistent messaging and disconnected departmental presentations by offering a cohesive, first-person tour of the entire customer journey. The digital experience not only saves time and resources but also deeply engages new hires, helping them understand Toyota's unique value proposition and how various functions collaborate to enhance customer experience.
learners served with interactive onboarding.
Explore our
thought starters.
Download a simple framework to help learning leaders frame learning around strategic questions that drive real impact for their organisation.
Watch the recording of our webinar exploring a strategic approach for connecting your learning initiatives to sustainability priorities.
In this blog post, we explore three key indicators that the problem you're trying to solve requires a strategic approach, rather than simply delivering more learning.
In this article, Beth Chudley, a Lead Learning Experience Consultant at Sponge, draws on insights from client projects to spotlight what new hears often think but don’t say about onboarding. From pre-day one doubts to feeling unprepared, she outlines key pain points and the steps you can take to turn generic, by the numbers onboarding into an unforgettable first touchpoint.